As an influencer, you are almost certainly looking for ways to diversify your income. Naturally, the best way to do this is to onboard more clients and increase your brand sponsorship agreements.
With that in mind, we explain why it’s so important to create a killer professional media kit for your brand, to ensure that you attract the right clients and grow your social media presence. But what exactly is a professional media kit? Let’s find out.
What is a professional media kit?
A media kit is an essential PR tool for your online brand or business. Practically, it’s a document that you can easily share with freelancers, partners, influencers, and other collaborators, providing them with all the information they need when they’re thinking about working with you.
Fundamentally, a professional media kit could make or break your potential partnership with a sponsor, so it needs to be on point. As such, it’s really important to invest time, effort, and a little bit of money into a professional media kit to ensure you represent yourself and your brand in the best possible light.
Fortunately, you’ve come to the right place. Read on to learn more about this essential tool, and check out our top tips for putting together a killer professional media kit for your online business endeavors.
Who should use a professional media kit?
If you’re an influencer, you need to think seriously about putting together a professional media kit. After all, a large proportion of your income is likely to come from specific brands who are willing to invest in you to market their products. Therefore, you need to make it as easy as possible for them to find out what they need to know about you.
The same is true if you run a small business online, and freelancers can also benefit from putting together media kits. Ultimately, highlighting what your brand is all about and articulating the opportunities that you’re looking for is valuable for any online business. With that in mind, let’s take a look at what your professional media kit should include.
How to create a killer professional media kit for your business
Your media kit needs to showcase your brand and business interests in a positive light. But it also needs to sell your skills as an influencer. Here are some of the things you should include to create a killer professional media kit:
Appealing graphic design
Ensuring that your media kit is aesthetically pleasing is a crucial starting point. You should include your logo, relevant images, and a professional design that showcase your professionalism and skills. You don’t need to go over the top, but you do need to create something that helps your brand stand out in the right way.
Your elevator pitch
There’s not enough space in your media kit to tell your life story. Still, you need to interweave your personal and professional narrative to captivate your audience. Your elevator pitch is a short, concise way of describing your services and what you specialize in. This is a deal breaker, so make sure the information you provide is accurate and correct.
Statistics are the holy grail in any media kit and show your potential clients that you can deliver. Offer details of your most substantial statistics – number of followers, views per post, etc. – and make it clear how you can grow your client’s business. Find out how GrowMyProfile can help you boost your social media statistics – more on this below.
The most powerful way to show people what you’re capable of is by including client feedback in your media kit. Be as specific as you can with your feedback, and make sure you link out to the client you’ve been working with. This adds credibility to your testimonials and will help you paint a broader picture of the scope of your services.
Now that you have showcased your credentials as an influencer, it’s time to be clear about the services that you offer and how much they cost. It’s really important to include your rates here, as you don’t want to waste your time or that of your clients. Being transparent with your pricing ensures that you and your clients are on the same page from the get-go, which is important.
Key contact information
Last but not least, you need to include some key contact information in your professional media kit to make it easy for potential clients to contact you. Include your social links, a professional email address, and a contact phone number, at the very least. You now have all the information you need to create a killer professional media kit.
How GrowMyProfile can help you boost your profile
As an influencer, the more followers that you have on social media, the easier it is to attract the type of sponsors that can help to grow your business. Also, social media engagements matter when it comes to sponsorship, and you need to show that your posts are relevant to your target audience.
At GrowMyProfile, we help influencers like you grow your social media accounts, which will help you attract more clients. Our Instagram Likes service is particularly popular with influencers, enabling you to buy automatic likes for every post that you schedule from your account, which significantly boosts your engagement levels.
We also help influencers looking to grow their Instagram channels in different ways, with follower services and other helpful opportunities that stimulate growth on the channel. There are several options to suit all budgets, and they will help you take your profile to the next level. Be sure to look through our plans to find the right opportunity to grow your Instagram account today.
As an influencer, life becomes a lot easier when you successfully onboard a number of clients. A concise and aesthetically pleasing professional media kit is crucial to your success, and we hope that you now have everything you need to kickstart your social media growth strategy today.